Best Practices for Transportation Agency Use of Social Media by Susan Bregman, Kari Edison Watkins

By Susan Bregman, Kari Edison Watkins

Timely updates, elevated citizen engagement, and more beneficial advertising are only many of the purposes transportation organizations have already began to undertake social media networking instruments. Best Practices for Transportation service provider Use of Social Media offers real-world suggestion for making plans and imposing social media from major executive practitioners, educational researchers, and experts.

The publication presents an outline of a few of the social media structures and instruments, with examples of the way transportation firms use every one platform. It incorporates a sequence of interviews that illustrate what artistic organizations are doing to enhance carrier, offer real-time updates, garner worthy info from their clients, and higher serve their groups. It finds robust classes discovered from numerous transportation organisations, together with a nearby airport, urban and country departments of transportation, and municipal transit enterprises.

Filled with examples from transportation agencies, the textual content presents principles that could follow to all modes of transportation together with mass transit, highways, aviation, ferries, bicycling, and jogging. It describes tips to degree the influence of your social media presence and likewise examines complicated makes use of of social media for acquiring info via related to buyers and studying their social media use.

The publication outlines the entire assets it is very important keep a social media presence and describes tips to use social media analytical instruments to evaluate provider strengths and weaknesses and buyer sentiment. Explaining easy methods to triumph over the electronic divide, language boundaries, and accessibility demanding situations for purchasers with disabilities, it will give you the certainty of many of the social media applied sciences in addition to the knowhow to figure out which one is healthier for a selected scenario and purpose.

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I would highly recommend they pay attention to what’s happening out there—that pop culture zeitgeist. I think there is so much noise out there I feel bad for those agencies that are just now getting onto social media. On the other hand, there is so much knowledge out there that they really need to pay attention to that knowledge. There is no reason they shouldn’t be able to succeed based on what’s out there by watching how these companies succeed or fail based on what they’re putting out. I wish more of them really took the time to evaluate how successful they are with their social strategies.

Central Ohio Transit Authority Arizona Department of Transportation These selected agencies include two transit operators, a regional airport, two state departments of transportation, and one city DOT. Each organization followed a different path to social media but they all share a common belief in the value of using these tools to provide information and connect with constituents. 1 © 2010 Taylor & Francis Group, LLC Best Practices for Transportation Agency Use of Social Media One Tweet Away: On Site with the Washington State Department of Transportation Jeremy Bertrand is the web lead in the communications group at the Washington State Department of Transportation (WSDOT).

Like other social networks, GooglePlus allows members to create profiles, post updates and media, and follow other members. Because of its corporate parent, GooglePlus is integrated with other Google applications and services, including search results. The platform has not yet been widely adopted among transportation agencies. C. Other Social Networking Sites While Facebook and LinkedIn are arguably the best known social and professional networking sites, hundreds of other active and defunct social networks have been or are on the Internet.

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